Interviews as a research method

While some projects require researchers to adopt a qualitative approach some requires adoption of quantitative approach.

Interviews as a research method

Mixed method research has some disadvantages and limitations, namely: The research design can be very complex.

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Takes much more time and resources to plan and implement this type of research. It may be difficult to plan and implement one method by drawing on the findings of another. It may be unclear how to resolve discrepancies that arise in the interpretation of the findings.

Interviews as a research method

Types of mixed methods research designs When deciding what type of mixed methods design to use, it is important to take into account the overall purpose of the research e. The four major mixed methods designs are identified below and compared in terms of their purposes, strengths and weaknesses.

Examples of each design are also described.

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Sequential explanatory design This design involves the collection and analysis of quantitative data followed by the collection and analysis of qualitative data. The priority is given to the quantitative data, and the findings are integrated during the interpretation phase of the study.

To help explain, interpret or contextualize quantitative findings. To examine in more detail unexpected results from a quantitative study. Easy to implement because the steps fall into clear separate stages.

The design is easy to describe and the results easy to report. Requires a substantial length of time to complete all data collection given the two separate phases.

Interviews as a research method

Sequential exploratory design In this design, qualitative data collection and analysis is followed by quantitative data collection and analysis. The priority is given to the qualitative aspect of the study, and the findings are integrated during the interpretation phase of the study. To explore a phenomenon and to expand on qualitative findings.

To test elements of an emergent theory resulting from the qualitative research. To generalize qualitative findings to different samples in order to determine the distribution of a phenomenon within a chosen population.

To develop and test a new instrument Easy to implement because the steps fall into clear, separate stages. It may be difficult to build from the qualitative analysis to the subsequent data collection. The researcher explores people's beliefs and knowledge regarding nutritional information by starting with in-store interviews and then uses an analysis of the information to develop a survey instrument that is administered later to a sample from a population.

Concurrent triangulation In this design only one data collection phase is used, during which quantitative and qualitative data collection and analysis are conducted separately yet concurrently. The findings are integrated during the interpretation phase of the study.Face-to-face interviews have long been a staple of the market research landscape, and the ability to glean valuable insights from this method is a core reason why generic online surveys are fundamentally limited.

Simply put, there are inherent aspects, features and possibilities in a face-to-face interview that cannot be captured or replicated by any other method. OVERVIEW OF RESEARCH METHODS In-depth interviews: structured, unstructured Cross-sectional vs. Longitudinal Advanced Qualitative Methods Multi-methods: Using more than one research method Evaluation research, applied, action research = use qual + quant research methods.

In-depth interviews can be defined as a qualitative research technique which involves “conducting intensive individual interviews with a small number. Jun 29,  · 3 The Focus Group Research Method; a product without the time intensive process of individually soliciting interviews.

Time saved in the research phase of . Examples of data-gathering strategies used in Qualitative Research are individual in-depth interviews, structured and non-structured interviews, focus groups, narratives, content or documentary analysis, participant observation and archival research.

Quantitative research. Determining Which Method Should Be Used. Debates have been ongoing. ADVANTAGES AND DISADVANTAGES OF INTERVIEWS AS A RESEARCH METHOD ADVANTAGES DISADVANTAGES Structured interview † Allows researcher to prompt interviewee by providing a set of example responses † Has the potential to be quick and easy to conduct † Specifi c data related directly to.

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