Our long history of strong performance comes from absolute focus on our core global businesses, combined with a successful worldwide financial strategy. This financial strategy is designed to increase gross profit margin and reduce costs in order to fund growth initiatives and generate greater profitability. History of Colgate-Palmolive Company Colgate-Palmolive Company's growth from a small candle and soap manufacturer to one of the most powerful consumer products giants in the world is the result of aggressive acquisition of other companies, persistent attempts to overtake its major U. The company is organized around four core segments--oral care, personal care, home care, and pet nutrition--that market such well-known brands as Colgate toothpaste, Irish Spring soap, Softsoap liquid soap, Mennen deodorant, Palmolive and Ajax dishwashing liquid, Ajax cleanser, Murphy's oil soap, Fab laundry detergent, Soupline and Suavitel fabric softeners, and Hill's Science Diet and Hill's Prescription Diet pet foods.
Our long history of strong performance comes from absolute focus on our core global businesses, combined with a successful worldwide financial strategy. This financial strategy is designed to increase gross profit margin and reduce costs in order to fund growth initiatives and generate greater profitability.
Colgate-Palmolive has operations in more than countries and generates about 70 percent of its revenue outside the United States. Beginnings Inwhen the company was founded by year-old William Colgate, it concentrated exclusively on selling starch, soap, and candles from its New York City-based factory and shop.
During his tenure several new products were developed, including perfumes, essences, and perfumed soap. The manufacture of starch was discontinued in after a fire destroyed the factory. In Colgate began selling toothpaste in a jar, followed 23 years later by the introduction of Colgate Ribbon Dental Cream, in the now familiar collapsible tube.
By the company was also producing several varieties of laundry soap, toilet paper, and perfumes. While the Colgate family managed its manufacturing operations on the East Coast, soap factories were also opened in by B.
Johnson in Milwaukee, Wisconsin under the name B. The Peets, who sold laundry soap mainly in the Midwest and western states, merged their company Peet Brothers with Palmolive informing Palmolive-Peet Company. The three companies would continue to operate independently, but they would become subsidiaries of a holding company slated to be called International Quality Products Corporation.
Just four days after the deal was signed, however, the stock market crashed, forcing the huge amalgamation to be scuttled.
In the wake of the crash, the Colgate family regained control of Colgate-Palmolive-Peet and installed Bayard Colgate as president in Colgate or its successor firm next created subsidiaries in the Philippines, Brazil, Argentina, and South Africa in the late s.
In the company moved into India and by the end of the s had operations in most of South America. In the s and s the company also built upon its strategy of growth by acquisition, buying up a number of smaller consumer product companies. Organic growth remained on the agenda as well, and in the company introduced two of its best-known products, Fab detergent and Ajax cleanser.
Meanwhile, the firm adopted its present name in and moved its offices for domestic and international operations to New York City in In George H. Under his leadership, the company embarked upon an extensive new product development program that created such brands as Cold Power laundry detergent, Palmolive dishwashing liquid, and Ultra Brite toothpaste.
In an attempt to expand beyond these traditional, highly competitive businesses into new growth areas, Colgate also successfully introduced a new food wrap called Baggies in He joined the company in as a management trainee and rose through the sales and marketing ranks both in the United States and overseas.
New Strategies for the s During the s, as environmental concerns about phosphate and enzyme detergent products grew, the company faced additional pressure to diversify beyond the detergent business.
Infor example, the company began selling British Wilkinson Sword Company razors and blades in the United States and other countries. The partnership never materialized, however, and Lakeside was sold in On the product development side, meanwhile, Irish Spring deodorant soap was introduced in In the U.
Federal Trade Commission enacted restrictions on in-store product promotions, such as couponing. Two such programs awarded money to schools and local civic groups whose young people collected the most labels and boxtops from selected Colgate products.
In Colgate acquired Helena Rubinstein, a major cosmetics manufacturer with strong foreign sales but a weak U. Eaton Company, a golf and tennis shoe manufacturer. It maintained its leadership position abroad through new product development geared specifically to local tastes throughout Europe as well as through its involvement in the growing markets of less-developed countries in Latin America, Africa, and Asia.
This was due, in large part, to an economic recession and an advertising cutback the company had made in an attempt to boost earnings. It had no leading brands and few successful new product introductions because of reduced spending for research and development.Colgate-Palmolive Company U.S.A.
is the company's ultimate holding torosgazete.come-Palmolive (India) Ltd was incorporated in the year In the year the company introduced their successful product Colgate Plus toothbrush in the market. Dividend History for Colgate-Palmolive Co.
(CL). Dividend History for Colgate-Palmolive Co.
(CL). Marketplace Seeking Alpha SUBSCRIBE. Portfolio; People; News. Analysis. Sign in / Join Now. CL. The Peets, who sold laundry soap mainly in the Midwest and western states, merged their company (Peet Brothers) with Palmolive in , forming Palmolive-Peet Company.
Two years later that firm joined with Colgate & Company to form Colgate-Palmolive-Peet Company, with headquarters in Jersey City. Colgate is an umbrella brand principally used to purchase oral hygiene products such as toothpastes, toothbrushes, mouthwashes and dental torosgazete.comctured by the American consumer-goods conglomerate Colgate-Palmolive, Colgate oral hygiene products were first sold by the company in , sixteen years after the death of the founder, William torosgazete.comy: United States.
Colgate-Palmolive’s history traces back to the early 19th century when William Colgate, a soap and candle maker, began selling his wares in New York City under the name William Colgate & Company. After his death in , the company was run by his son, . Colgate-Palmolive has paid uninterrupted dividends on its common stock since and has increased payments to common shareholders every year for 56 years.
The below dividend history has been adjusted for stock splits.