Within the next decade, through improved water management and the introduction of remote sensing technology, local production of sugar should nearly double. With improved capacity to track and monitor crops, KSW and outgrower farmers will be in a better position to predict sugar cane yields, respond to disease outbreaks and optimize the harvesting and transport of crops.
Albert Heijn UsesPeople today seamlessly integrate theacross all channels and touchpoints,Dynamic Pricing and Digital Signageuse of all types of technologies in theirincluding physical stores. As a result,have in the digital space, by becomingNetherlands-based grocery retailer they are more informed and selective destinations of choice.
They need toAlbert Heijn wanted to test advanced about the products and servicesblur the boundaries between digitaltechnology solutions for intelligent waste they want and use, and are moreand physical. And retailers need tomanagement at store level in order to empowered towards the industries re-examine their strategy to provide areduce waste in its produce departments.
At the same critical for retailers to drive valuemessaging on electronic signs to reflect time, store visits are being enhancedfor consumers.
This shift requires retailers to engines.
Lower costs and increased sales duethink differently about the shopper Ability to locate products quickly, to reduced wasteexperience and service model enabled by digital and e-paper Improved corporate social responsibilitysignage and smartphone apps.
Digital Tools Drive Value forShoppers and RetailersPowerful digital tools can be usedin a wide range of applications ina retail environment to provide amore seamless experience Figure 1. Following is a closer look at some ofthese applications.
Consumer Products and Retail the way we see itFigure 1: Digital Tools for Each Step of a Shoppers in-Store Journey 1 Customer is tracked real time from the moment 21he or she steps inside the store Customer receives information on store layout,2 6 product placement3Receives personalized offers and information3 from retailer Can search for information on specific4 products of interest Is greeted by sales associate who is aided by7 5 digital tools 4 Gets information on products price, its6 nutrition facts, in-store stock levels, etc.
CapgeminiSmartphones allow retailers to mobile applications such as geo- Retailers can also improve theirinteract with customers at every fencing or location-based services understanding of the shopper buyingstep of their shopping journey.
They can then usein store, which can be a key inputuser base globally is leading retailersthis technology to entice customers for improved store design and layout. After the shoppingconnecting with shoppers, and someto access a store locator, search forexperience, shoppers may use theirconsumers worry about the possibleproduct availability, and access price phones to track and trace a product erosion of privacy.
Using delivery from the store. Surface computing andAugmented reality applications Case Study: Boulanger Launches its multi-touch devices add acan improve in-store First iPhone Application new dimension to interactive communications and enhance The Situation: Boulanger is a leadingshopper engagement.
In early interactive devices allow people toaugmented reality has the potentialas part of a panel of leading French interact with content and informationto make a great impact on the retail retailers, Boulanger was introducedon their own or collaboratively with industry for both shoppers and to a set of new mobile solutions.
After the presentation, the company askedtheir friends and families. In-store touchpoints like Capgemini to design and build a newmulti-touch devices, in-store shoppers interactive kiosks can be used to iPhone solution one that would offer can locate and select products onenhance real-world data or images superior functionality and service to itstouchscreens at an interactive station,with computer-generated input customers.
The Capgemini Innovation mobile device or locate items in-store. These GPS can help shoppers locate and find application that would not only meet basic devices can also issue SMS or e-mail their way to or through a store.
Additional retail applications includeAnd increasingly retailers are using but would actually go beyond to set atablets as assisted sales tools to product reviews via image recognition, completely new standard for the industry.Case Study: Pret A Manger – Americold Commercial Refrigeration Consultants Find this Pin and more on Supermarkt by edramaekers.
Pret A Manger is an international sandwich shop chain based in the United Kingdom, now more commonly referred to as simply "Pret". Case Study - Ahold Delhaize >Ahold Delhaize is a world-leading food retailer serving 50 million satisfied customers every week across the United States, Europe, and Southeast Asia.
More than 20 brands make up Ahold Delhaize, including Albert Heijn, Delhaize, Etos, Maxi, Food Lion, Stop & Shop and Hannaford and offers a wide range of formats. NEVI Purchasing Leadership Programme - Module 5: Innovation 2 Schedule September 16, 17, and 18, Time Topics Remarks Sept 16 - Welcome with coffee and sandwiches All – Introduction to Innovation (various forms of Innovation, Stage Gating, relation with.
Albert Heijn's first ever Kerstfestival.a Merry Christmas full of inspiration, samples, tips and tricks, was a great success with close to people visiting over 3 days. Find this Pin and more on .
Search the history of over billion web pages on the Internet. To boost awareness of Albert Heijn's Bio products and the pop-up store, communities were asked to share their favorite #lekkerbio product. Both brand activations delivered incredible results in both the foodie community as well as the mass market.